The Veriblog

Trends in Oncology: Metaphor Basics

The treatment discussion as a whole has been impacted by the launch of new classes of treatment and new products over the past year. One third (10/30) of newly approved molecules in the European Union in 2016 were drugs for use in oncology.

As we continue our look at trends across Verilogue’s conversation database, one common device physicians and patients often can use to discuss treatment options is a metaphor.

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World MS Day 2017 – MS in the Exam Room

In support of World MS Day, we created a short video highlighting the key characteristics of in-office conversations between Physicians and Patient diagnosed with Multiple Sclerosis.

Through our invaluable partnerships with the healthcare industry, we are excited to continue our efforts to improve the MS patient experience, one conversation at a time.

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ONCs’ Top Tips for Attending ASCO 2017

Every year marketers, HCPs, and researchers gather at ASCO (American Society of Clinical Oncology) to learn about the newest breakthroughs and developments in the war on cancer. With a large variety of progress across all cancer types, this conference is a great opportunity for individuals to stay on top of industry news.

 

With a lot of advancement and information to pack into 4 days, there’s a unique planning challenge for individuals attending to make the most of their time. Attendees need to set their itineraries, but also need to make sure the content they are seeking is most relevant to their professional goals. That’s why we polled our doctors and ASCO veterans to see what mattered most to them in preparation for this year’s conference.

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2017 ACC, Opinions, Feedback and More from Our Docs

At this year’s American College of Cardiology (ACC) Annual Meeting, medical professionals from all over the world gathered to unite in the continuous fight for heart health. While I was unfortunately unable to attend, we did get to speak with several of our panel physicians who experienced the congress first hand. This year we had a unique opportunity to interview some of the attending physicians to hear their unbiased thoughts and opinions following the conclusion of the conference. These results helped us shape our expectations for the world of Cardiology in years to come.

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Ling 101: How to Decode Conversational Roles

Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis.

Discourse analysis at it’s core can be defined as studying the way language is used in context.  Instead of just knowing what it is and how discourse analysis can be useful for you, we decided to break it down even further in a mini-series called “Ling 101”. You’re welcome!

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Three Conference Tips for Attending Your Next Big Event

How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work?  Hopefully, not many but a bad conference experience can happen. Many people find themselves ebbing and flowing through conference highs and lows throughout the day, from networking with high potential clients to waiting for people to visit your booth.

Fortunately, we’ve combined our top three tips and tricks to making it past the lows and focusing on the highs at your next conference.

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Solving Your Marketing Problems with Linguistics

When you ask a linguist what the most common question they get asked is, you’re most likely going to hear “how many languages do you speak?” This questions isn’t a bad or wrong question, but it showcases how focused the image of linguistics is to many people. I mean, just take a quick search for “linguistic jobs” and you’ll see many of them are translation/transcription work. This idea is definitely in need of a refresh.

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“I’ll Take my Prescription Medium-Rare”

Recently, the Texas Beef Council hired 4 seasoned pharmaceutical reps to start selling beef to promote a healthy diet to physicians. While you may initially think promoting red meat as a healthy food would be a bad (if not terrible) idea, it is arguably time to think again. “Arguably” meaning that meat-lovers might have finally found hope…or not.

tommy boy picture
Chris Farley and David Spade in Tommy Boy, where a sale turns into a fail      source copyright Paramount Pictures

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Shades of Grey: Is There More to Patient Engagement?

With the Academy Awards on Sunday, those who watched the evening saw more than glittering dresses, tears of joy, and faces of disappointment. If you tuned in for a bit of the ceremony, you also saw the host, Jimmy Kimmel, work to make hours of awards and speeches (which, let’s face it, can be quite mundane) an engaging event for those present.

With bags of candy dropping from the ceiling, to quipping with Matt Damon, and parading a group of tourists through the front row of the Dolby Theatre to fawn over nominees like Meryl Streep and Denzel Washington, Kimmel used these tactics to keep the event interactive. But for those who watched from the comfort of their couches, would you say the audience was engaged? Were there some stars more engaged than others? How could you tell?

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