The Veriblog

Why Do We Need Linguists?

Imagine the preparation for an event like, let’s say, the Super Bowl. Coaches, players, trainers, and everyone else involved work constantly, together and alone, to be at peak performance when the big game rolls around. Now, imagine if, one day at practice, the coach just asked the players how they felt about their plays instead of actually running them. While the athletes could probably give relatively accurate feedback on how they think they’re performing, the best way for the coach to coach is to see the plays being run and provide feedback accordingly.

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Ling 101: Rules of Communication

Are you ready to find out more about discourse analysis in healthcare?

We’ve already discussed how linguistics is integral to good market understanding, and how discourse analysis helps shape that understanding with footing and alignment, but what else can we learn?

In this Ling 101 mini-lesson, we look at understanding the in-office conversational rules, how we follow them, and how we break them. In this video, we share how those rules help shape what we say and hear, especially when things are implied.

 

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Ling 101: How to Decode Conversational Roles

Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis.

Discourse analysis at it’s core can be defined as studying the way language is used in context.  Instead of just knowing what it is and how discourse analysis can be useful for you, we decided to break it down even further in a mini-series called “Ling 101”. You’re welcome!

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