The Veriblog

Trends in Oncology: Metaphor Basics

The treatment discussion as a whole has been impacted by the launch of new classes of treatment and new products over the past year. One third (10/30) of newly approved molecules in the European Union in 2016 were drugs for use in oncology.

As we continue our look at trends across Verilogue’s conversation database, one common device physicians and patients often can use to discuss treatment options is a metaphor.

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2017 ACC, Opinions, Feedback and More from Our Docs

At this year’s American College of Cardiology (ACC) Annual Meeting, medical professionals from all over the world gathered to unite in the continuous fight for heart health. While I was unfortunately unable to attend, we did get to speak with several of our panel physicians who experienced the congress first hand. This year we had a unique opportunity to interview some of the attending physicians to hear their unbiased thoughts and opinions following the conclusion of the conference. These results helped us shape our expectations for the world of Cardiology in years to come.

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Ling 101: How to Decode Conversational Roles

Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis.

Discourse analysis at it’s core can be defined as studying the way language is used in context.  Instead of just knowing what it is and how discourse analysis can be useful for you, we decided to break it down even further in a mini-series called “Ling 101”. You’re welcome!

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Three Conference Tips for Attending Your Next Big Event

How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work?  Hopefully, not many but a bad conference experience can happen. Many people find themselves ebbing and flowing through conference highs and lows throughout the day, from networking with high potential clients to waiting for people to visit your booth.

Fortunately, we’ve combined our top three tips and tricks to making it past the lows and focusing on the highs at your next conference.

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Solving Your Marketing Problems with Linguistics

When you ask a linguist what the most common question they get asked is, you’re most likely going to hear “how many languages do you speak?” This questions isn’t a bad or wrong question, but it showcases how focused the image of linguistics is to many people. I mean, just take a quick search for “linguistic jobs” and you’ll see many of them are translation/transcription work. This idea is definitely in need of a refresh.

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