The Veriblog

Ling 101: Rules of Communication

Are you ready to find out more about discourse analysis in healthcare?

We’ve already discussed how linguistics is integral to good market understanding, and how discourse analysis helps shape that understanding with footing and alignment, but what else can we learn?

In this Ling 101 mini-lesson, we look at understanding the in-office conversational rules, how we follow them, and how we break them. In this video, we share how those rules help shape what we say and hear, especially when things are implied.


Read more…

Ling 101: How to Decode Conversational Roles

Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis.

Discourse analysis at it’s core can be defined as studying the way language is used in context.  Instead of just knowing what it is and how discourse analysis can be useful for you, we decided to break it down even further in a mini-series called “Ling 101”. You’re welcome!

Read more…

Galactic Grammar and Interstellar Syntax

A Linguist’s response to the film Arrival

There’s been some hype about the new film Arrival, and some newfound attention to the field of linguistics. Rather than point out all of the inevitable liberty-taking that comes with projecting an everyday life onto the big screen, I wanted to show my appreciation. And the way I’m going to do that is by comparing the film to one of my other favorite sci-fi classics: the 1962 Twilight Zone episode ‘To Serve Man’.

Read more…

Zombie, Walkers, and The Walking Dead: Exploring In-Office Constructs of Meaning

The impending return of AMC’s The Walking Dead on October 23rd, with its portrayal of flesh-eating, swarming zombies, or “walkers” as they’ve been coined, has me thinking about how we use that term in our daily lives. Or more specifically, what do patients and physicians actually mean when they say “like a zombie”? Because hopefully if that’s the case patients are not referring to some nightmarish experience wherein they sought after a cannibalistic treat.

In Verilogue’s database, a quick search revealed that we have dialogues with OVER 400 patients and physicians using the term “zombie” in some way to describe symptoms or side effects.

Read more…

%d bloggers like this: