The Veriblog

ONCs’ Top Tips for Attending ASCO 2017

Every year marketers, HCPs, and researchers gather at ASCO (American Society of Clinical Oncology) to learn about the newest breakthroughs and developments in the war on cancer. With a large variety of progress across all cancer types, this conference is a great opportunity for individuals to stay on top of industry news.

 

With a lot of advancement and information to pack into 4 days, there’s a unique planning challenge for individuals attending to make the most of their time. Attendees need to set their itineraries, but also need to make sure the content they are seeking is most relevant to their professional goals. That’s why we polled our doctors and ASCO veterans to see what mattered most to them in preparation for this year’s conference.

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Three Conference Tips for Attending Your Next Big Event

How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work?  Hopefully, not many but a bad conference experience can happen. Many people find themselves ebbing and flowing through conference highs and lows throughout the day, from networking with high potential clients to waiting for people to visit your booth.

Fortunately, we’ve combined our top three tips and tricks to making it past the lows and focusing on the highs at your next conference.

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“I’ll Take my Prescription Medium-Rare”

Recently, the Texas Beef Council hired 4 seasoned pharmaceutical reps to start selling beef to promote a healthy diet to physicians. While you may initially think promoting red meat as a healthy food would be a bad (if not terrible) idea, it is arguably time to think again. “Arguably” meaning that meat-lovers might have finally found hope…or not.

tommy boy picture
Chris Farley and David Spade in Tommy Boy, where a sale turns into a fail      source copyright Paramount Pictures

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VeriHistory Lesson: ASR, Big Data, and Accuracy

 

The market research we conduct at Verilogue is a bit unique.  It relies on the linguistic analysis of actual recorded conversations between physicians and their patients/caregivers.  While having the audio is great for detecting tonality and sentiment, the real meat behind our analyses requires a highly accurate, verbatim transcript.How could we get the transcripts we needed at a reasonable cost?

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Shades of Grey: Is There More to Patient Engagement?

With the Academy Awards on Sunday, those who watched the evening saw more than glittering dresses, tears of joy, and faces of disappointment. If you tuned in for a bit of the ceremony, you also saw the host, Jimmy Kimmel, work to make hours of awards and speeches (which, let’s face it, can be quite mundane) an engaging event for those present.

With bags of candy dropping from the ceiling, to quipping with Matt Damon, and parading a group of tourists through the front row of the Dolby Theatre to fawn over nominees like Meryl Streep and Denzel Washington, Kimmel used these tactics to keep the event interactive. But for those who watched from the comfort of their couches, would you say the audience was engaged? Were there some stars more engaged than others? How could you tell?

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Verilogue celebrates American Heart Month: 3 Ideas for Office Fundraisers

Hearts seem to be everywhere during the month of February—you can hardly walk through a store without seeing dozens of them on decorations, cards, chocolates, and more.  But this month also has a more serious association with hearts than just Valentine’s.  February is American Heart Month, an effort organized by the American Heart Association (AHA) to raise awareness about heart disease.

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7 Conferences for 2017

New year, new conferences! Or at least that’s one thing the Veriloguers are excited for in 2017. We’ve asked a handful of colleagues around the office three simple questions:

  • What conference are you excited for?
  • Why are you looking forward to it?
  • What do you hope to learn from it?

 

The 7 Conferences we picked for 2017 are (in alphabetical order):

 

Click the links above to learn more about each conference, and why we’re excited for it in the new year!

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When Humans Thrash

In computer science, thrashing occurs when the process of data transfer prohibits the execution of operations. When your computer is thrashing, it’s perceived as slow, sluggish, on the verge of crashing.

Remember when you tried to open that PDF on your older work laptop and you saw Adobe Acrobat launch in your task bar but the application never actually displayed the document? You felt like your computer had frozen trying to open the PDF, because you were working on like 10 other things at the time. You didn’t have time to wait for Adobe, so you killed the non-responsive program.

Your computer was likely thrashing. People thrash, too.
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Talking Taboo: Opioid Abuse on the Rise

The “opioid epidemic” is a growing problem in the United States. The state of Virginia declared a public health emergency relating to abuse of such substances, Google search data shows a higher rate of searches for the heroin treatment Suboxone than for any other prescription drug in the US, and new articles and studies are published daily covering this issue. 

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Social Desirability and The Donald

Very few people saw this coming.  You could argue that undecided, silent voters are to blame, or maybe it’s the “overconfidence” of the Democratic party.  Sure, those were factors, but it could also be a bit of a chicken and egg phenomenon, as the Dems certainly had confidence in part due to the consistent lead Hillary seemingly held over Trump.  Michael Moore attempted to scare folks into getting passionate about the Dem candidate with his movie “Trumpland,” convinced that Trump would win if not.  It didn’t happen – the Trump vote was out there, but very few polls got close to predicting what actually happened on November 8th.  In fact, only one poll really nailed it – the USC Dornsife poll.

The USC Dornsife poll followed and watched roughly 3000 respondents in a panel format.  This was quite a different methodology than most polls.  The panel was “micro-weighted” to reflect the overall voter population, and was executed by asking polling questions to this same pool of respondents each time.  A key to the success of the Dornsife is that respondents were asked to assign a probability of voting for either candidate on a scale of 0 to 100.  Rather than a bipolar yes/no utilized by the majority of polls, this scaling approach allowed for tracking shifts in voter sentiment. 

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