The Veriblog

Are DTC TV Ads “Scaring” Patients?

A recent BBC article (“Medicine Information Leaflets ‘Too Scary’ says Experts”) illustrated how word choice and framing of side effects on drug inserts may sway patients towards not taking their medication. But why? The Academy of Medical Sciences report, which the BBC quotes, shares that patients may be confused, anxious, and/or off-put by the current way side effects are labeled “possible” or “serious” with little further explanation.

 

This got us thinking, how many times have you seen a commercial for a prescription drug (aka a DTC TV Ad) and not noticed the portion that’s dedicated to listing the side effects? Does this medium “scare” patients too?

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Ling 101: Rules of Communication

Are you ready to find out more about discourse analysis in healthcare?

We’ve already discussed how linguistics is integral to good market understanding, and how discourse analysis helps shape that understanding with footing and alignment, but what else can we learn?

In this Ling 101 mini-lesson, we look at understanding the in-office conversational rules, how we follow them, and how we break them. In this video, we share how those rules help shape what we say and hear, especially when things are implied.

 

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ONCs’ Top Tips for Attending ASCO 2017

Every year marketers, HCPs, and researchers gather at ASCO (American Society of Clinical Oncology) to learn about the newest breakthroughs and developments in the war on cancer. With a large variety of progress across all cancer types, this conference is a great opportunity for individuals to stay on top of industry news.

 

With a lot of advancement and information to pack into 4 days, there’s a unique planning challenge for individuals attending to make the most of their time. Attendees need to set their itineraries, but also need to make sure the content they are seeking is most relevant to their professional goals. That’s why we polled our doctors and ASCO veterans to see what mattered most to them in preparation for this year’s conference.

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Three Conference Tips for Attending Your Next Big Event

How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work?  Hopefully, not many but a bad conference experience can happen. Many people find themselves ebbing and flowing through conference highs and lows throughout the day, from networking with high potential clients to waiting for people to visit your booth.

Fortunately, we’ve combined our top three tips and tricks to making it past the lows and focusing on the highs at your next conference.

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“I’ll Take my Prescription Medium-Rare”

Recently, the Texas Beef Council hired 4 seasoned pharmaceutical reps to start selling beef to promote a healthy diet to physicians. While you may initially think promoting red meat as a healthy food would be a bad (if not terrible) idea, it is arguably time to think again. “Arguably” meaning that meat-lovers might have finally found hope…or not.

tommy boy picture
Chris Farley and David Spade in Tommy Boy, where a sale turns into a fail      source copyright Paramount Pictures

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VeriHistory Lesson: ASR, Big Data, and Accuracy

 

The market research we conduct at Verilogue is a bit unique.  It relies on the linguistic analysis of actual recorded conversations between physicians and their patients/caregivers.  While having the audio is great for detecting tonality and sentiment, the real meat behind our analyses requires a highly accurate, verbatim transcript.How could we get the transcripts we needed at a reasonable cost?

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Shades of Grey: Is There More to Patient Engagement?

With the Academy Awards on Sunday, those who watched the evening saw more than glittering dresses, tears of joy, and faces of disappointment. If you tuned in for a bit of the ceremony, you also saw the host, Jimmy Kimmel, work to make hours of awards and speeches (which, let’s face it, can be quite mundane) an engaging event for those present.

With bags of candy dropping from the ceiling, to quipping with Matt Damon, and parading a group of tourists through the front row of the Dolby Theatre to fawn over nominees like Meryl Streep and Denzel Washington, Kimmel used these tactics to keep the event interactive. But for those who watched from the comfort of their couches, would you say the audience was engaged? Were there some stars more engaged than others? How could you tell?

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Verilogue celebrates American Heart Month: 3 Ideas for Office Fundraisers

Hearts seem to be everywhere during the month of February—you can hardly walk through a store without seeing dozens of them on decorations, cards, chocolates, and more.  But this month also has a more serious association with hearts than just Valentine’s.  February is American Heart Month, an effort organized by the American Heart Association (AHA) to raise awareness about heart disease.

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7 Conferences for 2017

New year, new conferences! Or at least that’s one thing the Veriloguers are excited for in 2017. We’ve asked a handful of colleagues around the office three simple questions:

  • What conference are you excited for?
  • Why are you looking forward to it?
  • What do you hope to learn from it?

 

The 7 Conferences we picked for 2017 are (in alphabetical order):

 

Click the links above to learn more about each conference, and why we’re excited for it in the new year!

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