Voices of Concern: Perspectives from the ER

To provide these insights, Verilogue has engaged in voice-enabled pulse surveys with ER Physicians, and have analyzed 63 responses collected in April 2020 As of April, two distinct stories are emerging from ER physicians on the front lines of the COVID-19 pandemic.  These stories are shaped by location: those who are currently in the midst of…

Voices of Concern

COVID-19 Methodology: Verilogue has analyzed 89 in-office visits from December 2019 to March 2020.  In addition, Verilogue has engaged in voice-enabled pulse surveys with physicians across all specialties, and have analyzed over 103 responses collected in March 2020. Verilogue’s analysis of caregiver voice online was conducted on data recorded February 17, 2020 through April 2,…

Why Do We Need Linguists?

Imagine the preparation for an event like, let’s say, the Super Bowl. Coaches, players, trainers, and everyone else involved work constantly, together and alone, to be at peak performance when the big game rolls around. Now, imagine if, one day at practice, the coach just asked the players how they felt about their plays instead…

Ling 101: Power and Agency

Welcome back! At this point, we’ve covered a good amount of ground on the basics of healthcare discourse analysis. Namely we’ve talked about how linguistics: is integral to good market understanding, can shape understanding with footing and alignment has rules that we can break or follow But what about power and control?

Ling 101: Rules of Communication

Are you ready to find out more about discourse analysis in healthcare? We’ve already discussed how linguistics is integral to good market understanding, and how discourse analysis helps shape that understanding with footing and alignment, but what else can we learn? In this Ling 101 mini-lesson, we look at understanding the in-office conversational rules, how we…

Trends in Oncology: Metaphor Basics

The treatment discussion as a whole has been impacted by the launch of new classes of treatment and new products over the past year. One third (10/30) of newly approved molecules in the European Union in 2016 were drugs for use in oncology. As we continue our look at trends across Verilogue’s conversation database, one…

VeriHistory Lesson: ASR, Big Data, and Accuracy

  The market research we conduct at Verilogue is a bit unique.  It relies on the linguistic analysis of actual recorded conversations between physicians and their patients/caregivers.  While having the audio is great for detecting tonality and sentiment, the real meat behind our analyses requires a highly accurate, verbatim transcript.How could we get the transcripts…