The Veriblog

Ling 101: How to Decode Conversational Roles

Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis.

Discourse analysis at it’s core can be defined as studying the way language is used in context.  Instead of just knowing what it is and how discourse analysis can be useful for you, we decided to break it down even further in a mini-series called “Ling 101”. You’re welcome!

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Solving Your Marketing Problems with Linguistics

When you ask a linguist what the most common question they get asked is, you’re most likely going to hear “how many languages do you speak?” This questions isn’t a bad or wrong question, but it showcases how focused the image of linguistics is to many people. I mean, just take a quick search for “linguistic jobs” and you’ll see many of them are translation/transcription work. This idea is definitely in need of a refresh.

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